Whether you’re a CEO of a small enterprise or a large business, you should implement local SEO strategies.
Why?
Local SEO practices boost your brand’s visibility by making your venture stand out from other local businesses in the Google search results. Your business can gain recognition, attract relevant website traffic, and generate authentic leads.
The easier your business is to find and access online, the quicker you can draw potential customers to your store.
Here are some best local SEO practices to supercharge your local rankings and help you reach the right audience at the right time.
#1: Be a Part of Google Local Pack
Google Local Pack refers to the search result that displays the top three local businesses related to the user’s query along with NAP (Name, Address, Phone) details and a map.
Here’s an example that shows how Google Local Pack appears for the search term – ‘best restaurants London.’
Here are some tips to improve your chances of getting featured in the Local Pack –
- Claim your Google My Business profile.
- Add your business name and address.
- Mention your operational hours and days.
- Add images to your business listing.
- Respond to your customer reviews.
#2: Optimize Crucial On-Page Elements
Update your website’s content for local search intent.
The content should provide solutions to the search terms of your potential customers. This SEO practice will help your business gain trustworthiness, credibility, and rankings in local searches.
Start with optimizing the following on-page elements.
- Page titles
- Meta descriptions
- Body paragraphs
- Image alt text
- Image file names
- Keywords
#3: Incorporate a Link-building Strategy
Backlinks are one of the most crucial ranking factors on Google, yet 66.31 percent of website pages on the internet don’t have any backlinks.
Is your website one of them?
Follow the shared tips to incorporate a solid link-building strategy.
- Produce high-quality content with relevant keywords.
- Reach out to relevant websites with higher domain authority and pitch guest posts.
- Fix all broken links across your website and on third-party websites that link back to yours.
Leverage these local SEO practices to supercharge your rankings. For detailed guidance on local SEO, check out this insightful infographic by Ronkot.
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