Businesses implement various strategies to attract new customers, retain loyal clientele, and grow their company. Many utilize digital marketing tactics like search engine optimization (SEO) to boost their online presence and reach prominent spots in search engine results pages (SERPs).
In a saturated world of online platforms and mobile devices, it is unlikely for businesses not to use internet marketing techniques. With a few clicks on Google, people can easily find products and services even if they do not know the brand. And being on the top positions in SERPs elevates the chances of one’s website being found by prospective clients.
In 2021, Google searches already account for more than 70% of the overall global desktop search traffic. The search engine’s top organic SERPs generate a high 31.7% click-through rate (CTR). These statistics emphasize the importance of boosting one’s SEO efforts to stay competitive in a saturated online market. Reaching the top positions of SERPs should be a top priority among businesses today and beyond.
This year has witnessed several SEO trends that can be advantageous for businesses. One of which is the improvements in video content through dedicated structured data. Videos remain a robust tool in digital marketing, making its continued use an essential aspect of one’s SEO strategies. Moreover, Google’s developments make it more effective for companies to improve their standing in search results.
Another influence that sparked emerging SEO trends is the proliferation of erroneous or misleading information. In an attempt to curtail the spread of this fallacious information, Google is focusing on E-A-T or Expertise, Authoritativeness, and Trustworthiness in their Search Quality Rater Guidelines (SQRGs). It prompts websites to align their content to these guidelines to show they are worthy of ranking.
There are many more SEO trends to know in 2021. See this infographic provided by Digital Marketing Philippines to learn about them.
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