Have you ever participated in an online course, a webinar, or a Facebook Live? These types of live events can provide immense benefits for your business. They help further enhance your credibility and authority as a leader in your industry. You earn the trust of your audience by providing substantial value to your prospects.
You also create a tremendous amount of content for such events and from these events. This content can be used in a variety of ways to increase your content marketing reach and functionality. For example, let’s say you host a live event on how to improve cash flow. To prepare for the event you’ll create an outline and a speech for yourself.
You’ll probably create a few videos or slideshows to help attendees visualize the information you’re presenting and you may create checklists, worksheets, and even downloadable reports for those who participate in the event. If you record the event then you’ll have the audio which can be transcribed to create print content.
You now have a wealth of content that can be tweaked and repurposed to support a multitude of other content marketing efforts. You can create social media posts, blog content, and newsletter content and even make the relevant downloads available on your website. Live events are a goldmine.
Preparation Is Key for Live Events
Before you even begin planning a live event, the first step is to decide what you want to accomplish with it. What’s your goal? For example, will you use the live event to convert attendees into paying customers? If so, then the event will have to have a natural lead into your entry-level product or service.
The second step is to create an event that your audience will find tremendously valuable. This requires a good degree of brainstorming and research. What topic would draw the most prospects and be an organic path to achieve your goal?
For example, if you are a coach you might want to increase the number of people who enroll in your next coaching program. Your live event then would need to help potential clients solve a problem and naturally motivate them to enroll in your program.
Promote! Promote! Promote!
Give your live event every opportunity to reach as many prospective attendees as possible. Promote it using all of your existing marketing channels. Live events often require the time and dedication that goes into a product or service launch. You want to build buzz and get people excited for the occasion.
According to Statista, “During a May 2020 survey carried out among B2B marketers, respondents were asked how they drive registrations to their virtual events. Website was the most cited channel used for this purpose, named by 80 percent of responding marketers. E-mail and social media followed on the list. Sales was the least used method of attracting participants according to the survey results.”
Test Everything
One last tidbit of information about live events: test everything beforehand. Make sure your content is well prepared, edited, and practiced. Make sure your links work and your technology is functioning. Finally, prepare a follow-up plan. What will your prospects do when the event is over? How will you follow up with them and help keep them engaged and active in your business community?
What You Can Do Now To Prepare for your Live Events
Begin formulating ideas for a live event.
- What type of event might work best for your audience?
- What topics would they be interested in and how can you best present the information?
- How will you market the event and how will you follow up?
- What are some possible goals for a live event?
Did you know that video content gets the most engagement on Facebook and that people gaze at video five times longer than static content? Live video is the direction we’re going…and have been going for quite some time now. Facebook LOVES people who do livestreams! That’s why I created the “Facebook Live Script & Marketing Planner” Learn more and get your copy here.
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