Do you want to gain a competitive advantage? If so, then you should be investing in PPC advertising. There are many benefits of using this type of marketing strategy, and we’ll go over some of them in this blog post. You will learn how to improve your conversion rates with the help of an expert and find out why it’s important not to use broad match keywords if you want quality leads.
An expert can do many different things for you, including setting up conversion tracking or analyzing data from previous campaigns. As Peter Kent, the author of PPC For Dummies and PPC Expert Witness points out, the right PPC expert is worth their weight in gold when it comes to getting results.
8 Important Steps to Gain the Competitive Advantage
Here are 8 important steps you can take to set up a successful campaign with and get an advantage over your competitors:
1. Conduct Keyword Research: When setting up campaigns, you should research the types of keywords relevant to your industry. This is important to generate targeted traffic and have a higher conversion rate for each ad group.
You can get a lot of great ideas from your competitors. Analyze the types of keywords they are using, and pay attention to their ad copy as well. If you find that something in one campaign or ad group works well, consider incorporating it into your own campaigns so you too, will have success.
2. Compare Your Ad Copy to the Competition: It’s important to compare your ad copy against the competition to have a better understanding of how it performs. You should conduct A/B split testing with certain elements to find out what works best for generating conversions.
Using negative keywords is also crucial if you want higher quality leads and lower costs at the same time. These are words that would not relate well to your business or be relevant enough that potential customers are likely searching for them when considering purchasing from you.
If you’re uncomfortable conducting tests on your own, then consider hiring an expert who will manage these tasks while taking away some of the stress associated with running successful PPC campaigns.
3. Spy What Type of Ads Your Competitors are Running: Which kind of ads is your competition running? If they’re not doing PPC advertising, then you should be. Make sure to launch an ad campaign and test which type of advertisement works best for generating traffic.
You could run a variety of different types depending on the industry that you are in. For instance, if you’re selling products online, it would make sense to have product images featured directly within the advertisements themselves rather than just text-based ads. This will give potential customers more incentive to click so they can view what’s being offered upfront without any additional effort required from them whatsoever.
4. Find Out Where They’re Advertising: Another thing you should do is find out where your competition is advertising. If they are getting results from a particular source, then it would be wise to try the same one yourself.
If you’re not sure which sites work best for PPC campaigns, get in touch with an expert who can help you conduct A/B split testing of different ad networks until you see positive ROIs and conversions begin pouring in.
At this point, your cost per click will likely be lower than that of competitors due to using more effective keywords within ads themselves. This has been made possible thanks to all of the research conducted on other sources and having a better campaign structure overall – making use of negative keywords and so forth.
5. Use Landing Pages Specifically Designed for Conversions: There are many other things besides PPC campaigns that go into successfully achieving conversions with marketing efforts. Landing pages specifically designed for conversions are a great way to encourage potential customers to make purchases.
This is why it’s important not to neglect this part of the process when running PPC campaigns. You don’t want people clicking on your ads only to bounce right back out before there was ever an opportunity for them to engage with what you had available. Having high-quality landing pages will help prevent this from happening and result in more leads overall.
6. Monitor Progress Closely: You should monitor results closely by checking up on costs per lead/click, conversion rate, CTR, etc. If certain elements aren’t performing well enough, then consider testing different ad copy or targeting keywords that have received less traffic beforehand so they’ll be cheaper at the same time.
Remember not to limit yourself by just running PPC campaigns through Google AdWords because many other strategies can be implemented to gain a competitive advantage in marketing efforts. Soon enough, you’ll start noticing more traffic coming your way, which could result in increased conversions if everything is done properly from the get-go.
7. Consider Creating Discounts or Sales Events: One thing you could do is create discounts or sales events to encourage more people to make purchases. This can be done simply by changing up pricing for a limited time only and will likely generate additional revenue that was otherwise not made prior.
Many other things can be tried depending on what sort of business you have at hand and your marketing budget. However, these are just some strategies that work best if PPC campaigns aren’t producing results alone, so don’t rely solely upon them when trying to achieve conversions online because the competition won’t do this either. With an expert’s help, though, everything should fall into place quite nicely in due time.
8. Put Your Competitive Intelligence to Work: Your company’s competitive intelligence should be used to determine where your competitors are advertising and what keywords they’re targeting.
Use landing pages designed for conversions, monitor the results closely, and make changes as needed. Consider creating sales events or discounts if PPC campaigns aren’t producing enough revenue alone. Use an expert’s help with all of this so you can achieve great things.
Conclusion
If you are ready to gain a competitive advantage in the digital marketing world, it is time for you to get help from an expert. PPC experts can use their expertise and experience with search engine optimization efforts to create a strategy to make your business stand out among competitors. They’ve seen many businesses succeed using their methods because they provide what they need most at this point in the game—a competitive edge against their competition. Take some time today to learn more about how experts work together to build up your company’s online presence.
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