As a behemoth of the retail world, Amazon is a natural place for businesses of all types to sell their products. But with millions of sellers competing for consumer attention, businesses have to be intentional about their strategy if they really want to increase their Amazon sales. If your business isn’t gaining enough traction, consider these expert-recommended tips for standing out in the crowd.
What would you say is the “secret sauce” to encouraging more sales on Amazon? What can companies do to improve their odds of getting noticed?
1. Add Up-to-Date Photos
To boost sales on Amazon, you need to update your product photos. When customers shop online, they rely on images and videos to determine whether or not they’ll purchase. If your visual content doesn’t look appealing to your audience, your sales will sit still. Invest in high-quality images and videos to ensure that customers feel confident about their purchases and will add your item to their cart. – Jared Atchison, WPForms
2. Create a Solid SEO Strategy
Amazon is a search engine, just like Google. If you want to succeed with listing products on Amazon, you need a solid SEO strategy. That means doing keyword research and placing the keywords strategically in your product description, metadata and title. That way, your product can get seen when shoppers query high-traffic keywords related to what you’re offering. – Amine Rahal, IronMonk Solutions
3. Get Featured in Amazon’s Buy Box
Sellers who are featured in Amazon’s Buy Box have a big advantage with much more visible listings. There’s no single action that accomplishes this. Amazon has a formula for choosing which products to feature based on several factors, including reviews, price and shipping time. Tweak your listings so you have a better chance of gaining this spot. – Kalin Kassabov, ProTexting
4. Be an Active Seller
One of the factors that motivates people to buy from an Amazon seller is how active the seller is. People often leave questions about a product and many sellers fail to answer them. Whenever a user leaves a question, make sure that you reply to it and provide as much helpful information as you can. The user will appreciate it and so will others checking out the product. – Syed Balkhi, WPBeginner
5. Do Proper Keyword Research
To make more sales on Amazon, it’s important to perform keyword research. This will tell you what keywords are being searched by your audience so you can provide the products they’re currently looking for. Long-tail keywords have a lot of value, so adding these to your marketing strategy can help you boost sales. – Stephanie Wells, Formidable Forms
6. Offer Free Shipping
You need to create as much value as possible with your product listings, and you can do this by offering customers free shipping. Customers will prefer those listings that include free shipping because it’s convenient and helps them reduce costs. So, make sure to partner up with Amazon’s fulfillment or the right delivery partner to bring down delivery costs and give customers free shipping. – Blair Williams, MemberPress
7. Write a Detailed Product Listing
If you’re looking to get more Amazon sales, a detailed product listing is a must. Most people will leave a product page if there isn’t enough information to make an informed decision. I suggest covering what your product does and why potential customers should care. Additionally, video demonstrations can give visitors the insight they need to buy your product. – John Brackett, Smash Balloon LLC
8. Earn Positive Reviews
The key to getting more sales on Amazon is getting more reviews. It’s a bit of a weird situation because you need reviews to secure sales, but you need sales to get reviews. I suggest incentivizing some of your first customers by asking them to leave their honest feedback on your product listing. You’ll find that authentic, positive reviews lead to enhanced brand awareness and conversions. – Chris Christoff, MonsterInsights
9. Advertise with Amazon PPC
The best thing companies can do to improve their odds of getting noticed on Amazon is using Amazon PPC advertising. The competition is just too tough to make it strictly organically, at least when starting out. But by using their advertisement feature, you can get more eyes on your brand and products. – Benjamin Rojas, All in One SEO
10. Use Correct Tags
The best way to encourage more sales on Amazon is to add all the proper tags to your listing. We’ve found products located in the wrong category when browsing Amazon on multiple occasions. If your listing isn’t tagged correctly, your target audience will have a difficult time finding your brand, which can negatively impact your sales. – John Turner, SeedProd LLC
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