Various businesses all over the globe were hopeful in the first half of 2021, with COVID-19 vaccination rollouts accelerated by governments. These efforts were seen as a key to drive herd immunity against the dreaded disease to expedite the resumption of normal economic activities.
However, the emergence of new variants of the novel coronavirus poses another challenge across countries. Businesses are again faced with the responsibility of adjusting to these changes, ensuring they can safely operate while generating enough profit to keep their company afloat.
Additionally, with the COVID-19 global health crisis still ongoing, there continues a rise in the demand for remote services. In the past year, consumers have been relying on eCommerce sites to purchase the goods and services they need. As a result, businesses shifted their marketing efforts to maximize the internet in getting their brand known by customers. Many marketing strategies in the pre-pandemic era might no longer be effective in the new normal.
These digital marketing trends include leveraging platforms like Google My Business and shoring up search engine optimization or SEO efforts. Visual elements like pictures and videos are also increasing in popularity as part of online marketing campaigns because of their appeal to users. Plenty of customers prefer videos since it eliminates the need to read long texts.
Furthermore, with customer experience as one of the top priorities in many business operations, there is an anticipated increase in the adoption of Chatbots to provide a 24/7 customer service facility. More and more consumers lean towards this artificial intelligence (AI)-based technology because they are more convenient and hassle-free than waiting for live agents to answer queries.
It is highly likely that digital marketing trends are here to stay even in the post-pandemic period. Ideally, businesses should adopt these online marketing tactics to attract customers and generate revenue.
For more information on the digital marketing trends in 2021, here is an infographic from Digital Marketing Trends 2021.
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