For years, chief digital officer recruiters have seen many businesses change their policies and working environments to optimize their employee’s productivity and innovativeness. Some have added more colorful working areas to generate creativity. Others have offered daycare within the building to better balance personal and work-related matters. Regardless of the change, the top marketing executive search firm can agree that the personal technology and digital connectivity have advanced so fast that people have begun to ask, “Do we really need to be together, in an office, to do our work?” As the leading marketing executive search firm, we got our answer during the 2020 pandemic.
It showed most of us we can still be unified as a team even when we are distributed. Airtasker conducted research on the productivity of workers and found working from home not only benefits employees by eliminating their daily commutes but also increases productivity and leads to healthier lifestyles.
Remote work has become the new normal for a lot of companies. The question now is not whether you should offer working from home (WFH) options, but how you can make working from home more productive.
New Trend Marketing Executive Search Firm Sees On The Rise:
Like a lot of organizations, chief digital officer recruiters are searching for the best solution for the working environments post-pandemic. During our research, we have noticed a popular trend has attracted more attention over the last few months. The idea is the next step above working from home (WFH). It is working from anywhere (WFA).
Innovative companies like Spotify have announced their move to WFA once the pandemic is over. This new way of working is to allow employees to do their best thinking and creating wherever they feel best. Here are a couple of points Spotify has published on the idea of WFA:
- Work isn’t something our people come to the office for, it’s something they do.
- Effectiveness can’t be measured by the number of hours people spend in an office. Instead, giving people the freedom to choose where they work will boost effectiveness.
They are now calling themselves a distributed-first organization. This does not mean Spotify will go fully remote. For workers who believe and like to work in an office environment, that option will still be available. They state they are reevaluating their office spaces across the globe to increase sustainability, flexibility, and well-being to ensure that all of their employees, regardless of ability or situation, can work comfortably and efficiently.
Subsequently, WFA isn’t just a benefit for employees. It provides companies with tremendous growth opportunities. According to Harvard Business Review, a year after USPTO implemented working from anywhere, they were ranked the highest on the Best Places To Work in the Federal Government survey. USPTO workers who transitioned from WFH to WFA had a boost in productivity by 4.4%. It was additionally determined each employee exerted greater effort by being able to work from anywhere.
The top marketing executive search firm has seen WFA also reduces employee turnover rates. According to researchers, “some USPTO workers explained because they loved their preferred locales but also recognized the limited job opportunities there, they were motivated to work harder and stay longer with the Patent Office.”
WFA may not be a possibility for some organizations. If you have the option, make sure you have the right strategy, technology, and team. This is crucial for the transition to remote or partially remote work. You need to be able to understand and listen to what your team needs. This is a big transition and any miscommunication could lead to your team losing motivation and lacking productivity.
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